Stop thinking like advertisers and start thinking like media companies

Created: 01 May 2018 / Categories: Branding, Marketing

When we think of magazines, we usually think of media publications like Women's Day or Forbes, not a catalogue. Yet more and more, we're seeing businesses turning to print, creating catalogues rich in content, magazine-style editorial and more to build their brands.


“80% of consumers who engage with both catalogues and online tend to purchase more after receiving brand literature”

- Mintel, 2011


The best brands are realising that they must stop thinking like advertisers and start thinking like media companies, giving their audience value beyond the products or services they provide. More than your traditional catalogue, this type of communication is about creating something much bigger than themselves for their people.

Call it a magalogue, brandzine or guide, it makes sense; because of its tactile nature, print outperforms digital more often than not, not only on its own but also within multichannel campaigns. The Collective Hub magazine created a global movement, capturing the hearts of a new generation of entrepreneurs and game-changers by 'combining style and substance with a fresh perspective on the issues that matter most,' in print. From nothing. With a magazine.

Kati Krause, Editor of Companion brandzine said it best;“if your aim is to strengthen your company’s brand and customer loyalty by giving people something they seek and cherish, a customer publication is a very effective way of going about that.”

At the core of your brand is a group of existing customers brought together by everything your brand embodies. Imagine what kind of movement you can create for your brand community through print.

Building an engaged brand community takes time, and consistent effort. If your business values service, experience and quality over the lowest price, make a point to unpack the lifestyle and preferences that unite these existing customers, and work to develop content - an experience - that extends that ideology. Put your community first, and natural brand integration will follow.




Created: 28 Jun 2017 / Categories: Branding

As small business owners, we know it can often feels like you’ve always got too much to do and it’s all urgent! Sometimes you just feel stuck on how to move forward, on where to focus your energy, on how to get clear on priorities… Most importantly, WHY do we do it to ourselves?


When it starts to get to you, take a breath, take a step back and remember a business is just a relationship. After all, that’s what humans do!

We want to connect – it’s something that comes naturally to us, but in growing our business, we forget how important it is. Too many companies miss the mark trying to improve customer satisfaction, because they lack the heart and soul customers are looking for.


What feelings do you w­­ant your brand to evoke in others? What does your business stand for that can make a difference in the quality of our lives? Knowing the answers to these questions means knowing your voice and your values. It’s the first step to being able to communicate and express them into the right look, sound and feel that customers can genuinely connect with and be loyal to for a long time.

In the words of Simon Sinek, people don’t buy what you do; they buy why you do it. When someone believes in your “why,” they’re more than a lead or a customer; they’ll make sure they tell everyone about you.


When it feels like you’re getting nowhere in your business, take a step back and think about the relationship your brand has with its customers. What sort of difference can you (your brand) make in your customers’ life today? Keeping this perspective can transform customers into friends and loyal supporters.

To get you started, download the Daily Action Planner we put together to help you start every day off on the right track. Let’s see what happens!



Created: 01 Jun 2017 / Categories: Branding

Founded on the rich soils along the Macleay River, we’ve been working with the region’s pioneers, entrepreneurs, and go-getters for over 39 years. From launching a new business, or creating a brochure or magazine, to making a visual impact in store, we’re a one-stop shop with expertise in communications design and print across any medium.

We’re still a family owned and operated business, and we love working with our clients, tailoring each project to create meaningful, tactile print solutions that delight the senses, each and every time.

"We’ve been working on something a little bit different of late."

… You might’ve seen we’ve been working on something a little bit different of late.  One of our goals for 2017 has been to completely overhaul the Jabiru Printing brand to better reflect who we are as a thriving family business in the beautiful Macleay Valley. So this is a sneak peek of what’s to come. We can’t wait to show it all to you when it’s done! Until then, it’s still business as usual.