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Branding

Stop thinking like advertisers and start thinking like media companies

Created: 01 May 2018 / Categories: Branding, Marketing

When we think of magazines, we usually think of media publications like Women's Day or Forbes, not a catalogue. Yet more and more, we're seeing businesses turning to print, creating 'catalogues' rich in content, magazine-style editorial and more to build their brand community.

 

“80% of consumers who engage with both catalogues and online tend to purchase more after receiving brand literature”

- Mintel, 2011

 

The best brands are realising that they must stop thinking like advertisers and start thinking like media companies. More than your traditional catalogue, this type of communication is about creating something much bigger than themselves for their people. The focus is on their audience; on creating value beyond the products or services they provide.

Kati Krause, Editor of Companion brandzine said it best, “if your aim is to strengthen your company’s brand and customer loyalty by giving people something they seek and cherish, a customer publication is a very effective way of going about that.”

Call it a magalogue, brandzine or guide, this makes sense because of the tactile nature of print. More often than not, print outperforms digital not only on its own but also within multichannel campaigns.

Take The Collective Hub for example. The magazine captured the hearts of a new generation of entrepreneurs and game-changers by 'combining style and substance with a fresh perspective on the issues that matter most'. They created a global movement, out of nothing. With a magazine.

At the core of your brand is a group of existing customers brought together by everything your brand embodies. Imagine what kind of movement you can create for your community through print.

Building an engaged brand community takes time and consistent effort. If your business values service, experience and quality over the lowest price, make a point to unpack the lifestyle and preferences that unite these existing customers, and work to develop content - an experience - that extends that ideology. 

Put your community first, and natural brand integration will follow.

JABIRU PRINTING

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REMEMBER WHY YOU STARTED

Created: 28 Jun 2017 / Categories: Branding

As small business owners, we know it can often feels like you’ve always got too much to do and it’s all urgent! Sometimes you just feel stuck on how to move forward, on where to focus your energy, on how to get clear on priorities… Most importantly, WHY do we do it to ourselves?

THE BIG PICTURE

When it starts to get to you, take a breath, take a step back and remember a business is just a relationship. After all, that’s what humans do!

We want to connect – it’s something that comes naturally to us, but in growing our business, we forget how important it is. Too many companies miss the mark trying to improve customer satisfaction, because they lack the heart and soul customers are looking for.

REFOCUS

What feelings do you w­­ant your brand to evoke in others? What does your business stand for that can make a difference in the quality of our lives? Knowing the answers to these questions means knowing your voice and your values. It’s the first step to being able to communicate and express them into the right look, sound and feel that customers can genuinely connect with and be loyal to for a long time.

In the words of Simon Sinek, people don’t buy what you do; they buy why you do it. When someone believes in your “why,” they’re more than a lead or a customer; they’ll make sure they tell everyone about you.

LET’S DO THIS

When it feels like you’re getting nowhere in your business, take a step back and think about the relationship your brand has with its customers. What sort of difference can you (your brand) make in your customers’ life today? Keeping this perspective can transform customers into friends and loyal supporters.

To get you started, download the Daily Action Planner we put together to help you start every day off on the right track. Let’s see what happens!

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SNEAK PEEK AT OUR NEW LOOK

Created: 01 Jun 2017 / Categories: Branding

Founded on the rich soils along the Macleay River, we’ve been working with the region’s pioneers, entrepreneurs, and go-getters for over 39 years. From launching a new business, or creating a brochure or magazine, to making a visual impact in store, we’re a one-stop shop with expertise in communications design and print across any medium.

We’re still a family owned and operated business, and we love working with our clients, tailoring each project to create meaningful, tactile print solutions that delight the senses, each and every time.

"We’ve been working on something a little bit different of late."

… You might’ve seen we’ve been working on something a little bit different of late.  One of our goals for 2017 has been to completely overhaul the Jabiru Printing brand to better reflect who we are as a thriving family business in the beautiful Macleay Valley. So this is a sneak peek of what’s to come. We can’t wait to show it all to you when it’s done! Until then, it’s still business as usual.

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